Giving is an anthem. It sounds simple but it defines who we are: our values, our philosophy, our language. It is often called the ultimate human emotion; to give is to ennoble oneself. To give is to realise the reason to be.
Giving is deeply transformative. Announcing 2017 as The Year of Giving, the President, His Highness Shaikh Khalifa bin Zayed Al Nahyan, spoke about the culture of giving back to the community and enhancing the spirit of volunteering and loyalty to the country.
Giving goes beyond giving. "Giving is not only donations or charity, but real giving is making a difference," explained His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Giving is an idea that is both simple and philosophical. In its simplicity, the act of giving is about showcasing happy stories, interacting with readers to respectfully address their grievances, reaching out to communities, educating and enlightening society, and making them aware of the worlds they live in by offering diverse perspectives.